THE CONFERENCE

The Conference takes place at The Assembly Rooms on 16th March. Attendees will:

• Learn from cutting-edge case studies about what’s happening now across mobile, location based services, social media, gamification, branding, advertising, immersive environments, computer games, augmented, virtual & alternative realities and more.
• Gain insights into emerging revenue & monetisation models & learn how to position your business to succeed.
• Discover why the top names in global media are using “storytelling” to skyrocket audience/community engagement and profits (and why you should too!)
• Develop an acute understanding of the changes occurring in development & distribution possibilities; the behaviour patters of consumers & communities; the priorities of investors; and how best to “commercialise” digital entertainment ideas locally & across international marketplaces.
• Personally meet and learn from 21 world-leading authorities in digital media including:Ralph Simon – Founder of the ringtone, Mobile strategist for Lady Gaga, Madonna, U2 (London), Baratunde Thurston – Director of Digital for The Onion (New York), Ian Livingstone OBE – Life President of Eidos (London), Jane Hu – Head of Programming Strategy, YouTube Next Lab (New York) Dale Herigstad –Winner of 4 Emmy Awards and one of the world’s most influential thinkers on interactive television, convergence and emerging media (London, Los Angeles), Jeff Gomez – One of the world’s leading transmedia producers & strategists (Avatar, Tron, Transformers, Pirates of the Caribbean) (New York).

You can register for the conference from today at http://www.xmedialab.com/events/2012/xml-bath-2012-digital-entertainment/.

Design Cluster members receive a 15% discount. Simply quote special15 as a discount code to receive your discount.

THE LAB

XML Bath is seeking 16 game-changing digital media ideas to participate in The Lab on 17th and 18th March at Peter Gabriel’s Real World Studios. This is a uniquely exciting opportunity to be mentored one-on-one by the XML International Mentors! It’s a million dollars worth of mentoring over two-days – and you get to make friends with international stars.

Nomination is simple and it’s free: http://www.xmedialab.com/project-application/

Further information: info@xmedialab.com